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ATI-Adnvertising is a leading digital advertising company that offers performance-based solutions for advertisers and media partners worldwide.

Unlike traditional advertising, Internet advertising is increasingly more accessible for every business and enables you to quickly, easily, efficiently and affordably reach your target public. That’s why it’s gaining more ground among those businesses with an online presence.

We offer every great method for internet advertising here’s some examples:


Advertising on search engines

One of the most frequently used Internet advertising methods is Search Engine Marketing (SEM), and of course Google tops them all.
In fact, the huge technological giant has a method so you do sponsored advertising: Google AdWords.
The main benefit of this type of advertisement is that they enable improving your website’s positioning through paid advertising. This way, for example though SEM techniques, you can advertise your products, services or content through Google’s advertising service, or others. Users will find you more easily since your advertisements will be displayed in the user’s relevant search results.
This type of advertising usually works by pay per click (PPC); meaning that you only pay for each click made on your advertisement, and although there are other ways, this continues to be the most used. It’s highly personalizable and you choose the max amount of clicks you want to pay for a certain word.
In terms of format, only up to four lines of text is supported and is distributed in the following way: 25 characters in the title, 70 in the text and 35 for the URL.


Advertising on social networks

It would be foolish to overlook the power that social networks have in helping you attain a successful business. And is not only effective within your digital marketing strategy but advertising on social networks is increasingly gaining more followers thanks to its effectiveness.
In fact, the majority of social networks offer the possibility to create advertisements right on their platforms, whether it be promoting messages and content or creating specific advertisements. Facebook, Twitter, LinkedIn, Instagram and YouTube are just some of them.
Furthermore, they allow you to segment your target public and with this you’ll be able to choose which group of people you’re trying to reach. Not only with this, but with promotional messages you’ll be able to reach more people, be positioned higher and have more options for obtaining successful results.
If you want to maximize your presence on social networks, being known and driving traffic towards your social profiles and website is a good option for you.


Banners

Banners are, probably, the best known form of online advertising and much of this is because they were the first advertisements to appear on the Internet.
They consist in strategically placing advertisements with different formats, sizes and designs within a web page. Users who click on the advertisement will be taken to the site you choose. The problem, though, is that nowadays we are so saturated with advertisements that we barely pay any attention to them, therefore, if you want to advertise online you must first consider the other options such as Google AdWords or advertising on social networks.


Pop-ups

All jokes aside: it’s no doubt that you’ve closed dozens of pop-up advertisements while using the Internet (probably a lot more than this) and this happens to be the norm with online advertising and also very annoying.
These are windows that pop up and take you to a website different from what you were just looking at, and although years ago this method was quite efficient, nowadays its becoming a bigger and bigger no-no on the Internet.
Now, this is not related to the ever so popular online marketing resource: inserting a pop-up on your own website which invites users to register, subscribe or simply enter their email in order to receive information which is completely free.


Advertising on blogs

With this we’re not referring to advertisements that appear on any blog -since this goes along with banners or Google advertisements- but rather a type of indirect advertising which is usually done through storytelling and branded content, creating an advertisement around an experience, story or reflection.
This is a relatively new method and therefore many businesses are still unaware of the advantages.
It consists of a type of collaborative advertising and in order to take advantage of its potential you must search for the leaders in your sector to pay them in exchange for them writing an article where they speak highly of your products or services -and when we say “pay” we’re not only talking about money but you can also offer them your products and services or other things that you both can benefit from-.
If you already know which blogs are followed by your target public, then this is a very good option to get discovered and get some traffic.


Advertising on cell phones

This is without a doubt one of the advertising strategies on the Internet that has gained more popularity in the past years since practically the entire world has a smartphone or other type of mobile device they regularly connect with.
This causes more and more companies to opt to adapt their advertisements to the fastest growing medium. And contrary to what happened long ago when the majority of mobile advertisements were just simple adaptations of computer advertisements, now advertisements are more intended to be viewed from a smartphone without being bothersome; whether they be text, video or images.
They can be on both social networks as well as Google AdWords, banners or other forms of advertising. Thus, you should keep in mind that users don’t use smartphones and computers in the same way so chose a responsive design, adapt the design and make sure that your page is adapted to be seen on a mobile phone. And above all, make sure that the loading time is not too long, calls to action stand out and that buttons are visible.


E-mail marketing

For many years this form of advertising has dominated the Internet and is no annoying, intrusive and ineffective: mass email advertisements.
In fact, we receive sooooo many email per day that we’ve become kind of immune to the advertising and don’t need more than two seconds to send it straight to the Spam folder.
E-mail marketing has nothing to do with this but rather goes much further and can be considered a fundamental piece of your digital marketing strategy.
E-mail marketing would cover an entire article (probably more) but for this, were talking about advertising and are referring to camouflaging promotions and advertisements within every day, friendly and valuable messages that the user won’t want to delete.
It’s a tolerable and friendly form of advertising, and you should definitely use it but consider it as part of your digital marketing strategy not as a form of advertising.


Video advertising

We consume more and more video content, and this makes video advertising the king of kings.
Viral videos are growing and there are even social networks solely designated to videos such as YouTube or Vine. In fact, these platforms can become an excellent pace for advertising your product and service. By using YouTube, Dailymotion, Vimeo and Vine video advertisements, they’ll be shown to the user before the video even starts to play; they can even be placed on website and search results.
Furthermore, this form of advertising also includes banners and advertisements that can be inserted as a video on a website; it shown to attract double the amount of users than plain text or images.
This is a good option to keep in mind and in addition is an economical option that’s easy to configure.


Remarketing

Remarketing is one of the best Internet advertising techniques for both small and large advertisers.
It’s not just a form of advertising but is rather a very good feature that allows you to create personalized advertisements that will be shown to users who have previously visited your website but didn’t complete any conversion.
This solution is found within Google AdWords, the online advertising giant, and is mainly focused on Return on Investment. Therefore, it’s an option you should consider if a lot of users are leaving your site without buying anything.
Be careful because poorly utilizing remarketing can seem aggressive, but with a good configuration it won’t be negative at all: it can be very useful and profitable for your business.
Even though these are the main forms of Internet advertising, there are still other and you can even mix them together and opt for an online advertising strategy that includes various types of advertisements.